Our values

★ Innovation

Our commitment to innovation is concrete, not an empty phrase: among other things, a patent in locking solutions from the years as a firmware engineer at ASSA ABLOY Hospitality (2015–2024), where the work covered RFID, BLE and Zigbee for the hotel industry.

★ Expertise

MSc in Computer Science and Engineering (embedded systems) from Lund University's Faculty of Engineering (LTH), with more than 25 years of experience in embedded systems. Eleven years as founder and operational manager of Vejby Strand Hotel (2013–2024, still a part-owner), combined with nine years as a firmware engineer in the hotel industry's lock and RFID technology at ASSA ABLOY Hospitality. Having sat on both sides — as a hotel owner and as an engineer at a lock manufacturer — is unusual in the industry.

★ Customer focus

We know what stresses a hotel reception at two in the morning, because we have stood there ourselves. Our customer-focused approach is built on listening, understanding and co-creating solutions that actually work in everyday operations — not just on paper.